Facebook Ad Steps

April 7, 2017

Thank you, Drew, for typing and sharing these with everyone!



Click - Drop down arrow (on top right)

Create Ads


Select only - Engagement (under consideration)

Scroll Down


Campaign Name - give a name: Neighborhood name, Expireds, make sure to date it. 

1.Neighborhood: in center of neighborhood get that address, from that address you can go out so many miles, (best option)

 2. You can copy a list of specific addresses 


Click Create Ad Account


Two ways to create audience:

  1. Add location - type in centered address

  2. If adding multiple addresses click add bulk, you can copy and paste Location type: Addresses


Under Locations - Pick radius (1-3 miles)

Languages - English US


Scroll Down


Detailed Targeting - Includes:  homeowner, selling, buying, home value, real estate, zillow, trulia (unlimited amount)

Demographic>Home>Home Type>Home Value>Choose home values


Exclusions - Job Titles: Real Estate Agent, Real Estate Broker, Licensed Real Estate Person, Licensed Agent, Realtor, Realtor Associate, Broker, Agent, Associate Broker 


Placements - Edit Placements - Facebook- *Only check Feeds, maybe add Instagram




Recommendations - Don’t go lower than $10


Select - Run my ad set continuously starting today, do not put an end date


Continue - Create - New Ad


Select type: Single Image, Slideshow, Canvas

Text: Ad info goes here

Then Click - Place Ad - *when you log back in manage ad to look at analytics 

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