Your Cloud CMA link should be everywhere and on everything having to do with your business. Always as a call-to-action. As in, "Check Your Home's Value: [Link]"
If you have not purchased a domain name and forwarded it to your CloudCMA, then use the RE/MAX URL shortener found here on RE/MAX Mainstreet and include your Cloud CMA link everywhere you can think of:
RE/MAX SPAW site - "Visit My Website" button
Personal (and business) Facebook page, Twitter, Instagram, and other social media sites (post every few weeks)
Print material sent by mail (postcards, letters, etc.)
Advertisements in newspaper or other publications